The Social Business Company ®
27 Feb 2024
Academy cases “We must do away with the throw-away culture and find inspiration from the time when we patched our woolen socks”Kristina Vigen grew up in the countryside with older generations who, back then, took care of the things they had acquired and made them last as long as possible. This meant repairing quality wool socks – especially because it made sense financially. ”Now the primary incentive for preserving the products is perhaps something else, namely the […]
27 Feb 2024
Academy cases Good advice on Danish CSR in ThailandMany of us know it very well: the company has drawn up CSR policies and guidelines. But how do you translate the good intentions and ambitions into concrete actions that make sense for the individual employee in everyday life? Even if there are many thousands of kilometers from the head office to the factory? This is everyday […]
27 Feb 2024
Academy cases From CV to personal CSR career houseWhen Signe Rasmussen began the practical training, Sustainable Business Change Manager, she was determined to do one thing: She wanted to find a new path, both personally and professionally. Because even though Signe Rasmussen had already spent 7 years in the wind turbine industry, something was missing. “Although it was an exciting period in an industry […]
23 Oct 2018
Events How do you build purpose, passion & personal sustainability into your business and (work)life?You’re a passionate professional in the business of doing good & doing well. You’re used to thinking of People, Planet and Profit as a professional driver. But how does your own sustainability and purpose fit into this? Balancing Purpose & Passion On a personal level, we all want to be connected – not just digitally, […]
4 May 2018
All blogs Is corporate activism just a sales booster and brand builder?By taking a clear stand on an important social issue, Call me is one of the few Danish examples of successful corporate activism. But is it just a marketing gimmick? The campaign that created a social movement The small low-cost mobile company Call me got known across Denmark when it launched its public awareness-raising “Tal […]
2 May 2018
All blogs The world’s first ethical prison labour company is a Danish startupPoverty is the main cause of women in prison (female incarceration) in the world. For the Danish startup CARCEL this problem has sparked the idea for a new business with the purpose of breaking the cycle of poverty. How? By selling beautiful, luxurious clothes in 100% natural materials made by women in prison in poor […]
18 Apr 2018
Communication & branding Corporate activism is paying off for COOPRemoving damaging food products from its shelves (choice editing) and posting controversial ads that create awareness of pesticides in food production are just some of the actions that Denmark’s largest retailer of consumer goods, COOP, has taken over the years to show its stand in support of sustainable consumption. This week, the retail giant was […]
1 Mar 2017
All blogs 5 ways to get internal buy-in on CSRDo you sometimes feel like a lonely sustainability crusader in a dangerous business world? Well, you’re not! There are many other CSR professionals that are struggling to get their internal stakeholders onboard the sustainability train. Because even though many businesses have their codes of conduct, CSR policies or sustainability strategies in place, this does not […]
15 Dec 2016
All blogs (How) can you avoid CSR crises?Click on picture to gain access to video presentations with insights & advice On a daily basis I collaborate with companies with focus on the business opportunities of corporate sustainability and responsibility (CSR), rather than focusing on risk minimization and crisis management. The paradox of this is, however, that companies who work proactively with CSR are particularly […]
14 Sep 2015
All blogs Build an effective business case for CSRLast year I hosted a workshop at the Danish Business Authority’s summit Driving Sustainable Growth, where a number of Denmark’s largest companies were gathered to discuss how to build social responsibility into the heart of both business and organisations. If there was one thing that became clear during the workshop, it was that the current […]
20 Nov 2014
All blogs Are you from Mars or from Venus?Sustainable business requires an effort, which combines masculine and feminine values. That’s why we need women who raise their voices and men who reclaim their hearts. Are you one of them? – Hillary is from Mars, Obama is from Venus. This was the headline of an article during the US presidential election campaign back in 2007. […]
21 Apr 2014
All blogs The New Pioneers Case of the Month: Grundfos Lifelink – Turning CSR into a Business OpportunityThe world is filled with unfulfilled community needs as a result of weak public institutions or perceived lack of market opportunity by private actors. But there are examples of how multinationals have discovered business cases where no one else had bothered looking. One of these very successful examples is Grundfos LIFELINK, an inclusive business model […]
27 Feb 2014
All blogs The New Pioneers Case of the Month: General Electric’s Health MissionFor most of women, pregnancy is a time of thrilling anticipation to become a mother, but for some pregnancy can be a possible death sentence, it all depends on where you live. The same goes for the probability of surviving your childhood, or the quality of treatment when facing a serious illnesses such as malaria or […]